HD just released their Q4 2024 financial report. Somehow, they only managed to "ship" 415 Pan Ams worldwide this past quarter. HD considers a bike "shipped" when it's delievered to a dealership; it does not have to be sold to be considered "shipped". In reality, the sales figures are even more dismal than 415. BMW just reported a record year for sales and revenue yet HD sales are down over 17% from 2023. I'm expecting 2025 Pan Ams will sell even worse due to the Thai manufacturing shift and competition releasing improved bikes while the Pan Am remains technogically unchanged. I was very much hoping to purchase a 2025 Pan Am ST and ultimately found myself very disappointed. People on this forum and the HD crowd at large don't seem to like criticism but something needs to change if we want to see this model continue.
Panamfan123
Joined
·
497 Posts
I know everyone will speculate, but I do urge people to look at the industry as a whole before slamming HD. I think the industry is down as a whole (well aside from BMW as you mention). And i think they are just going "all in" on baggers since thats all people seem to want. Giving dealers the option to accept a thai-made Pan Am is not going to equal high sales. My local dealer said they arent taking it. But at the end of the day its all about price.
-
?
-
?
-
?
-
?
-
?
-
?
-
?
-
?
-
?
-
?
-
?
-
?
-
?
-
?
-
?
-
?
-
?
-
?
-
?
-
?
