Harley-Davidson clearly mishandled its response to early issues. By neglecting serious defects such as ARH malfunctions and charging system failures, the 2021-2022 Pan America models have flooded the Japanese market as cheap used bikes, earning a bad reputation to the point where no one is willing to buy a new one anymore. While brands like BMW also experience issues, they at least show an effort to address them. Issuing a recall years later is far too late to regain trust.
I own a 2021 model, which is currently at the dealership because the stator coil burned out. By next year, I will likely have switched to an adventure bike from another manufacturer. Everything about their response has been too slow.
At this point, they might as well focus solely on selling baggers.

 

I know everyone will speculate, but I do urge people to look at the industry as a whole before slamming HD. I think the industry is down as a whole (well aside from BMW as you mention). And i think they are just going "all in" on baggers since thats all people seem to want. Giving dealers the option to accept a thai-made Pan Am is not going to equal high sales. My local dealer said they arent taking it. But at the end of the day its all about price.

 

You are absolutely right. Some of the powersports companies (Arctic Cat) are hurting even worse than HD. KTM is probably the worst in terms of financial health. Despite this, I can't help but feel like a better 2021 Pan Am launch could have allowed this bike to be taken more seriously. Spotty dealer support killed this thing from the get go. HD has the best dealer network on the planet and they failed to leverage it with the Rev-Max platform. I can't help but feel like the 2025 Thai shift is a way to use up the remaining inventory of parts before they kill this thing off. Hope I'm wrong and that big changes are afoot. I doubt it.

 

Agree the '21 release turned dismal, (especially since the bike was "supposedly" in development for three years before it was offered to the public), but the real killer for me is the lack of support now. No automatic repairs for early adopters. Anyone that owns a '21 needs a new heat shield and pipe, a internally coated gas tank and fuel pump, and the most costly, a new stator engine cover battery compartment and battery. Out of warranty, then you pay for it even though it's HD's manufacturing mistakes and the cost of all that is just a little lower than trade value. So why bother to fix it?

I never recommend this bike to other people because of corporate's support. I have a real love/hate relationship with this bike. When working properly it still puts a grin on my face, but deep down I know it has no future with me because of the Motor Co.

 

I’m keeping pretty neutral on this Q4 report especially the PA shipping numbers. I’m not convinced the low number means anything, other than they built what they could with the parts left on hand in the US. They had already announced the production location change news late last summer so if that option were to push on it would only make sense for ‘25 parts and supplies to be shipped to the new location. Now I’m not saying there is going to be any immediate increase in those numbers, who knows? What I am saying I that I don’t believe HD is giving the Rev Max platform the boot and if they can continue to rectify issues they could easily be successful in the long run with proper management, that’s the big “What if??”. Hopefully they will return production to the US as they said but I don’t trust the current management to do that. I’ve experienced good overall help from the dealers with issues both at home and on the road and I will say it’s nice to be able to find a dealer fairly easily when needed.

 

There is no longer the 2025 Pan Am model for sale in Brazil.

 

I have a question. I frequently see electrical system failures occurring worldwide. Also, I believe that defects in the ARH of the 2021-2022 models are definitely happening, yet there has been no news of a recall or any response. Does this mean that, overall, failures are actually rare? I find that hard to believe, but maybe that's the case. I have also reported the issue to the Ministry of Land, Infrastructure, Transport and Tourism, but perhaps people who make such reports are rare.

 

I don't think it's rare at all relative to the small number of Pan Ams sold. Some of the issues stem from many of the ARH connectors being incorrectly pinned from the factory. This is no recall. HD virtually never fixes a problem unless the government forces them to.

 

Can you share a link to your source? I was wondering how other HD units did but the only breakdown I can find is for the Livewire.

and non-livewire.

https://investor.harley-davidson.com/news/news-details/2025/Harley-Davidson-Delivers-Fourth-Quarter-and-Full-Year-Financial-Results-and-2025-Outlook/default.aspx