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Sad Q4 2024 Sales Figures

3.5K views 11 replies 7 participants last post by  Panamfan123  
#1 ·
HD just released their Q4 2024 financial report. Somehow, they only managed to "ship" 415 Pan Ams worldwide this past quarter. HD considers a bike "shipped" when it's delievered to a dealership; it does not have to be sold to be considered "shipped". In reality, the sales figures are even more dismal than 415. BMW just reported a record year for sales and revenue yet HD sales are down over 17% from 2023. I'm expecting 2025 Pan Ams will sell even worse due to the Thai manufacturing shift and competition releasing improved bikes while the Pan Am remains technogically unchanged. I was very much hoping to purchase a 2025 Pan Am ST and ultimately found myself very disappointed. People on this forum and the HD crowd at large don't seem to like criticism but something needs to change if we want to see this model continue.
 
Discussion starter · #3 ·
You are absolutely right. Some of the powersports companies (Arctic Cat) are hurting even worse than HD. KTM is probably the worst in terms of financial health. Despite this, I can't help but feel like a better 2021 Pan Am launch could have allowed this bike to be taken more seriously. Spotty dealer support killed this thing from the get go. HD has the best dealer network on the planet and they failed to leverage it with the Rev-Max platform. I can't help but feel like the 2025 Thai shift is a way to use up the remaining inventory of parts before they kill this thing off. Hope I'm wrong and that big changes are afoot. I doubt it.
 
Discussion starter · #5 ·
Agree the '21 release turned dismal, (especially since the bike was "supposedly" in development for three years before it was offered to the public), but the real killer for me is the lack of support now. No automatic repairs for early adopters. Anyone that owns a '21 needs a new heat shield and pipe, a internally coated gas tank and fuel pump, and the most costly, a new stator engine cover battery compartment and battery. Out of warranty, then you pay for it even though it's HD's manufacturing mistakes and the cost of all that is just a little lower than trade value. So why bother to fix it?

I never recommend this bike to other people because of corporate's support. I have a real love/hate relationship with this bike. When working properly it still puts a grin on my face, but deep down I know it has no future with me because of the Motor Co.
Well put. I really wish HD would goodwill some of the updated components to early adopters, especially the folks that bought it new and have stuck it out. The Pan Am is one of the most enjoyable and visceral ADV bikes I've ever ridden but unfortunately lacks the support.
 
Discussion starter · #12 ·
I have a question. I frequently see electrical system failures occurring worldwide. Also, I believe that defects in the ARH of the 2021-2022 models are definitely happening, yet there has been no news of a recall or any response. Does this mean that, overall, failures are actually rare? I find that hard to believe, but maybe that's the case. I have also reported the issue to the Ministry of Land, Infrastructure, Transport and Tourism, but perhaps people who make such reports are rare.
I don't think it's rare at all relative to the small number of Pan Ams sold. Some of the issues stem from many of the ARH connectors being incorrectly pinned from the factory. This is no recall. HD virtually never fixes a problem unless the government forces them to.